Wk5

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1. USE YOUR OWN WORDS TO ANSWER around 200 words, AT LEAST 1 PEER REVIEWED REFERENCE

The website “My M&Ms” (http://www.mymms.com) allows customers to personalize M&M candies with words, faces, and colors and select from multiple packaging choices. What product market or market development strategies do you think Mars pursued when it introduced personalized M&Ms?

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2. answer 1 classmate around 50 words

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