Wk 4, MKT 574: DQ

APA format

175 – 265 words

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Cite at least one (1) peer-reviewed reference

Respond to the tollowing:

 

  • Consider a product you are familiar with.
  • Discuss its brand equity in at least 2 of the following areas: brand awareness, brand loyalty, perceived quality, brand associations, or brand assets. 

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