UNIT III CASE STUDY MKT 8301
(Continuation) Wendy’s: History and Life After Dave Thomas
Review the case you read in Unit I, starting on page 761 of your textbook. After reviewing the case, address the following topics.
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- Discuss the role of experimentation in helping Wendy’s determine its optimal level of advertising expenditures.
- Evaluate the use of primary type scales in measuring consumer preferences for fast-food restaurants, and differentiate nominal, ordinal, interval, and ratio scales.
- Compare and contrast the use of Likert, semantic differential, and Stapel scales in measuring consumer preferences for fast-food restaurants.
This assignment should be completed in at least two pages. You must utilize two scholarly, peer-reviewed journal articles to support your responses, one of which must come from the CSU Online Library. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.
