Team Project
Objectives
Part 3 of the Team Project will help you to:
• Identify the elements of a formal business report.
• Prepare an Executive Summary.
• Write and edit a formal business report using appropriate professional business writing standards.
• Apply formal business report format.
Description
This assignment is the third part of the Team Project, and is comprised of planning, researching, writing, and editing a formal business report on an assigned topic. You will utilize the collaboration tools available to accomplish teamwork, develop your team building and conflict resolution skills, practice working collaboratively to achieve a higher goal than what could be achieved individually, and highlight the importance of developing a cohesive formal report that demonstrates consistency of thought. Your report will be formatted as a formal business report.
Instructions
Using the initial research conducted for Part 2 and more focused research that you complete now, write a 10-page report (2,500 word, double-spaced, 12-point font) on the topic assigned by the instructor. Your report should be formatted according to the table included in the Unit 8 Notes. Use the report template (Appendix E) to create your assignment.
Step 1: Write the report.
a. Organize your assignment as a formal business report including a cover memo, title page, table of contents, executive summary, introduction (including your statement of purpose), body (background, methods, results, analysis or discussion, conclusion, and references. Apply headings to each section. Build a table of contents in Word using level 1, 2, and 3 headings.
b. Address your five research questions as included in your part 2 assignment. Each question must have at least three reference sources.
c. Write the executive summary last, as it is a summary of the report.
Step 2: Proof-read and edit the report.
d. Check spelling and grammar and proofread the entire report. Make any appropriate edits. All team members should review the final report before it is submitted.
e. Review the in-body references (Are they properly cited? Are they also listed on the references page?)
f. You must have at least 15 academic or peer reviewed references for the paper.
Step 3: Submit the report.
Select one team member to submit the assignment on the assignment page.
Submission Details
Your overall submission should include:
6. Cover Memo (purpose, acknowledgements, actions to be taken).
7. Title page (include title, name, date, course code/title, instructor name).
8. Table of Contents
9. Executive Summary (Summarize the topic, methods, data/evidence, results, and conclusions/recommendations)
10. Introduction (Introduce your topic, include a clear purpose statement, preview the structure of the report)
11. Body (May include background, methods, results (answers to research questions), analysis or discussion of research questions)
12. Conclusion and Recommendations (summary of findings, recommendations, action plan)
13. References (full references for all work cited in body)
Helpful Hints
14. Papers written with double-spacing allow easier review and editing.
15. Use APA referencing guidelines for citations and references. Click here to review "APA Style".
16. Do not write in first person (I) but rather the third (they, he, she).
17. Ensure all references are academic sources. If an article is found in an academic journal in one of the library databases, then you can assume it has been peer reviewed and thus acceptable. Many articles found readily online may not have been exposed to any editorial vetting process, and thus should not be used as a resource.
Evaluation
Team Project Part 3: Report will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall.
Activity/Competencies Demonstrated
% of Final Grade
1. Report Content and Report Structure (40%)
a. Completion of all segments of Report Assignment (cover memo, title page, executive summary, table of contents, introduction, body (including discussion, findings), conclusion & recommendations, references).
/8
b. Executive Summary effectively summarizes topic, methods, data/evidence, results, and conclusions/recommendations
/8
c. Introduction – introduces topic, states purpose of report, previews structure of the report.
/8
d. Body – includes key element of the report including addressing research questions, analysis, discussion, findings, effectively uses headings.
/8
e. Conclusion/Recommendations – Summarizes findings and recommendations and actions to be taken.
/8
2. Research (20%)
a. Students identify a minimum of three academic references for each of the five research questions (15 references total). All sources are properly cited and referenced. In text citations are included and cited in APA format.
/20
3. Critical Thinking and Analysis (20%)
a. Teams demonstrate ability to synthesize topic, research, research questions, and logical observations to demonstrate solid understanding of assigned topic.
/20
4. Writing Style (20%)
a. Students present professional quality work with minimal errors in spelling, grammar and syntax.
/20
Total
/100
BUSI1073
WEIRAN HUANG 2017110279
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With the gradual development of science and technology and the gradual coverage of social media websites around the world, many enterprises need to start adapting to the new ways brought by social media websites to ensure their normal operation. Therefore, this report will describe in detail the various impacts (including benefits and losses) brought by social media websites to study whether these social media websites and activities are beneficial to the company and whether they can promote the company and products.
Q:What are the advantages of social media websites compared with traditional media?
Reference:Mulikat Abdulraheem,Ebun Omoniyi Imouokhome, 2021, “The Influence of Social Media Sites on Consumer Buying Behavior in Shoprite Nigeria Limited”
https://doaj.org/article/fc21382ee0c64195b94534f8b68cf5ee
At a large group of people at the same time without spending much money compared to the traditional media (Kathiravan,2017). The evolution of social media is linked to the development of communication technology since the end of the 19th century. It all started with Samuel Morse, who sent his first telegraph in 1844 between Washington, D.C.and Baltimore. However, communication cannot be regarded as social media because telegrams do not deal with a larger community and do not take place online. It is used to send a message between two people. Social media started in the late 1970s with the development of the Internet. It came in when most organizations searched for how they could use the computer to send messages to one another. In the 1990s, personal computers came in and set the stage for the beginning of social media. The fact that an individual could log on to the Internet, write about what he/she feels or what he/she is doing, post it to people to read, and get feedback made people understand the significance of the Internet (Jones, 2015). Social media today has become an integral part of people’s lives around the world. At the beginning of 2020, there have been 4,5 billion users of the Internet, and about 3,8 billion are active users (Kemp, 2020). The way organizations relate with others will continue to change with social media. A new organization will be established, and individual preferences will continue to change. It is seen as the online tool that individuals use to influence the knowledge, content, points of view, and media itself. It can be referred to as social networking sites like Facebook, Twitter, Instagram, Pinterest, YouTube, and others. According to Owusu-Acheaw and Larson (2015), social media is the use of the Internet through Twitter, MySpace, Whatsapp, Facebook, and others for communicating, uploading photos and videos, and sharing of ideas by users.Business organizations today have realized that technology is a major factor in expanding markets. It has contributed to the entire marketing strategies around the world. Advertising and sales promotion also focus on emotional, physical, and social factors compelling to consumer behavior. Hence, it is an element that must be unified into technology-based marketing (Akram & Kumar, 2017). As a result, organizations need to consider the four essentials of the marketing mix: product, price, place, and promotion (Akram&Kumar, 2017). The idea of social media has topped the list of many business executives, decision-makers, and consultants. They try to look for means to make use of the available applications profitably. This application includes YouTube, Facebook, Twitter, Wikipedia, and others. Consumers mostly us the Internet to check message content, watch it, read it, and use the content to buy products and services needed (Pourkhani, Abdipour, Baher&Moslehpour, 2019). Social media sites are important tools that organizations cannot ignore to succeed in contemporary society. In today’s competitive environment, it is not just enough for organizations to maintain a good.
Hayford Amegbe, Henry Boateng, Farouq Sessah Mensah , 2017, Brand community integration and customer satisfaction of social media network sites among students,
https://doaj.org/article/0bf88dba20e041f78d8301a4ba9df382
According to Ellison et al. (2007, p. 1144) “online SNSs support both the maintenance of existing social ties and the formation of new connections”. In another study conducted by Pew Internet Research (2014) it was revealed that as of January 2014, 19% of online adults use Twitter, September 2013, 71% adults use Facebook, 17% use Instagram, 21% use Pinterest and 22 % use LinkedIn. This suggests that SNSs usage is on the increase and the time have come for marketers to understand these social behaviours on these SNSs to enable them to build brand communities which would enhance their brands. Satisfaction is the key in the engagement and relationship building among SNSs in building brands.
Preshita NehaTudu, Pathak Pramod, Social Network Sites:Can they enhance Employee Productivity in an organization?
Social Network Sites: Can they enhance Employee Productivity in an organiza…: Discovery Service for Yorkville University. (ebscohost.com)
If influenced in a different way, social networking can help organizations and its employees be more productive andfacilitates organizations with the incredible knowledge and information that need to stay on top of business industry.A survey conducted by AT&T on 2,500 employees in five European countries found that 65% SNS users proved tobe more efficient workers, 46% SNS users shared more creative and ideas, 38% SNSs helped them gain knowledgeand come up with solutions to problems, 36% SNSs allowed them collect knowledge about employees andcustomers, and 32% SNSs created team building opportunities. Employees also reported that social networking has become part of workplace culture (AT&T, 2008).
,
We live in an era where our lives are based on electronic media. Unlike the far-gone days, we rely on electronic media to get work done efficiently. When it comes to business work, social media plays a significant role. Whether it is about promoting a product, starting a business, sharing new innovations or notifying about the negative side effects of a certain product, social media plays a major role when it comes to business.
So major celebrities such as Kylie Jenner, Ariana Grande, Rihanna, they promote their products such as perfumes and cosmetics and often their merch in their personal social media account. Their companies earn a significant amount of profit through advertising their products through social media platforms such as Instagram, Snapchat, Twitter and Tik Tok.
Unlike the early days where people were only capable of accessing the local television broadcast series, people now tend to access the internet and watch news and other entertainment methods via social media. So, advertising a product or your business through social media can benefit a business since many people can access the content easily and also, it’s less costly than advertising it on a newspaper, on the television or on a billboard.
And in a social media platform you can directly get reviews from the customers and new ideas from them to either upgrade your product or to discontinue products with faults which aren't made for customer standard.
Also, social media advertising promotes high sales. When people truly admire the service or product the company offers, the customer post a reel regarding the experience of shopping in your store. This invites fellow customers and new customers who are interested in experiencing the service your company offers according to the social media post. So is for the negative side. If a customer experience something bad at the company, then it would create a backlash for the company and this may trigger in sales reduction and getting a black name for the company.
But if we are confident as a company about our product or service, why not try out launching our official social media website?
Reference
TL Tuten, MR Solomon – 2017 – books.google.com
Social Media Marketing – Tracy L. Tuten, Michael R. Solomon – Google Books
D Evans, S Bratton, J McKee – 2021 – books.google.com
Social Media Marketing – Dave Evans, Susan Bratton, Jake McKee – Google Books
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Appendix E: Part 3: Team Project Report Template
COVER MEMO
To: [Distribution]
From:
Subject:
Date:
Team Project Assignment 6 – Part 3: Report
[REPORT TITLE]
BUSI 1073 – Business Writing and Communications
Instructor: [Instructor Name]
[Date]
Student Names: [Team Members’ Names and Student Numbers]
Executive Summary
[Summarize the topic, purpose, methods, data/evidence, results, recommendations, conclusion]
Table of Contents Executive Summary 74 Introduction 76 Body 76 Background 76 Methods 76 Results 76 Analysis/Discussion 76 Recommendations and Conclusion 76 References 77
Introduction
[Introduce the topic, state the purpose of the report, review the structure of the report]
Body
[Use actual Headings. Body is not an appropriate heading. This section includes background, methods, results, analysis or discussion, etc.)
Background
Methods
Results
Analysis/Discussion
Recommendations and Conclusion
[Summarize findings, Recommendations, Results]
References
