Strategic Planning – FINAL PROJECT

McDonald’s—The Coffee Spill Heard ’Round the World The McDonald’s coffee spill is the most famous consumer lawsuit in the world. Everyone knows about this case, and the details involved in it continue to be debated in many different venues—classrooms, Web sites, blogs, law schools, and business schools. Regardless, it serves as one of the best…

 You have been tasked by Corica Pastries, to setup a retail location anywhere in Malaysia, to introduce their world famous apple strudels to the Malaysian market.  i) Determine store location (60% content)  a. Environmental analysis – economic factors, demographic factors, social factors & brand  b. Store location analysis  i. Alternate geographic trading areas  ii. Type…

In your own words, answer this unit’s discussion questions in a main post (recommended minimum 300 words)   Assignment Details In the current business environment, groups and teams are common. Understanding the differences between not only a group and a team but also the different types of teams will allow you to have a holistic view…

Define relationship marketing and how it might fit into the mission or vision for any given product in the overall organizational plan? How can the marketing mix elements of branding and advertising use relationship marketing to increase customer satisfaction with a brand?

Develop a cultural profile for one of the countries listed below:  Indicate specific findings regarding religion, kinship, recreation, and other subsystems.  Include the prevailing attitudes toward time, change, material factors, and individualism for the country you selected.  Also include Hofstede’s findings regarding the four dimensions of power distance, uncertainty avoidance, masculinity, and individualism for the…

It is the last day of the month and fiscal year, your manager asks you to create an invoice for $10,000 (debiting Accounts Receivable and Crediting Sales) and send it to a specified customer. Normally invoices are sent to customers when products have been shipped or the service has been finished. You manager tells you…