Starbucks: Loyalty Reigns – Discussion

 

  1. Which Starbucks Rewards feature in the mobile app is most valuable to the company?
  2. Could Starbucks have been as successful if it had offered only a physical Starbucks Rewards card and never introduced an app?
  3. Has Starbucks overlooked a social media channel that could be valuable to the organization?
  4. Which features and rewards are more important to staying relevant to customers in the future?

Order Solution Now

Similar Posts