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You are the assistant to the CEO of a small technology firm that manufactures quality, premium-priced, stylish clothing. The CEO has decided to see what the opportunities are for exporting and has asked you for advice as to the steps the company should take. What advice would you give the CEO? Need 1-2 pages with…
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Explore Philip Kotler’s Thoughts on “Service and Value” Watch the London Business Forum video of Philip Kotler on “Service and Value”. Kotler is considered the Father of Modern Marketing. Kotler speaks about service and value in this video, bringing to light many things that might otherwise be overlooked by organizations. Be sure that you accurately answer/cover…
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Deliverable Length: 300–500 words Primary Response: Within the Discussion Board area, write 300–500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas. Review and reflect on the knowledge you…
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Just as the state of the healthcare industry and the concept of the patient have changed so have healthcare facilities. Physicians’ offices aren’t always offices anymore. Healthcare facilities can be mobile, virtual or traditional. This week we will look at how healthcare facilities have evolved. Besides concierge medicine and retail clinics, identify two other…