SCMS-2610-001/INTRO SUPPLY CHAIN MGMT
From Chapter 1 , please answer the following questions regarding the Apple/ Gateway example.
1.Why did Gateway choose not to carry any finished-product inventory at its retail stores? Why did Apple choose to carry inventory at its stores?

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2.What are the characteristics of products that are most suitable to be carried in finished-goods inventory at a retail store? What characterizes products that are best manufactured to order?
3.How does product variety affect the level of inventory a retail store must carry?
4.Is a direct selling supply chain without retail stores always less expensive than a supplychain with retail stores?
5.What factors explain the success of Apple retail and the failure of Gateway Country stores
Pearson Collections Introduction to Supply Chain Management

