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Discussion 1 Questions Based on Module 1 Readings 1. Compare the views of Don Shultz (1996) and Geoff Ramsey from Emarketer (2006) on marketing communications integration and identify similarities and differences of MarCom integration approaches discussed. Illustrate your view with real-world examples by brands (e.g. show a brand that has evolved its MarCom integration strategy…
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Choose a public corporation, with which you are familiar, from one of the following industries: Travel. Technology. Food. Research the company on its own website, public filings on the Securities and Exchange Commission’s Filings & Forms page, Strayer University’s online databases, Strayer University’s Lexis Advance database, and any other sources you can find. The annual…