MKT 6-3 Discussion: Going Global

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Assume that Chocolate Bliss, the fictitious company in the course project, has decided to expand into the global marketplace.

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In your initial post, address the following:

  • Which country would you suggest the company expand into first, and why?
  • What are two specific factors, from the list below, that would be most important to consider when expanding into this chosen country, and why?
    • Culture
    • Linguistics
    • Ethics
    • Legal
    • Competition

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