Microsoft Surface 8

 A  cause marketing campaign is a promotional effort between a for-profit  brand and a not-for-profit charity to build positive awareness of the  for-profit brand.  When the consumer buys the for-profit brand, a  portion of the sale generally goes to the charity.  Thus, the consumer  feels good in supporting the charity and this positive goodwill is…

  Week 6 Assignment – Part B: Developing Marketing Strategies Overview Using the same hypothetical company from  Part A: Marketing Plan Input, for this assignment, you will focus on  the company's branding strategy, primary and secondary target markets,  positioning statement, and consumer behavior. Note: You should make all assumptions needed for the completion of this…

For this assignment, you will visit a fashion retailer (e.g., department store, discount store, or chain store) of your choice to critique the effectiveness of its visual merchandising efforts based on the criteria provided. When visiting your chosen retailer, you must address all criteria (type of displays, display settings, graphics/signage, and props) as it relates…

Social media strategies can be a vital part of a marketer’s promotional plan.  This week you will write a 500-word blog for the hypothetical business that  you created for this course.  The content will build on the message,  only with more detail to engage your target audience.  Boma Health Solutions  (business that was created for…

Watch the Corruption video and answer questions 1-4 at the end of the video. Just express your opinions, it is not a right or wrong answer.  https://youtu.be/MvfqQfvsZhk

Read the attached case study from Ikea and answer the 2 following questions.   IKEA’s model of purchasing furniture that is flat-packed and then assembling it yourself at home is a new and different way of doing things for consumers in many countries.  a. In terms of innovations what type of innovation would this be considered?…