Microeconomics

 Using finance.yahoo.com, locate the most recent annual report , which contains a balance sheet for the company.  What is the book value of equity for that company? (name the company), The market value is the number of shares of stock outstanding times the price per share. You can find this information at finance.yahoo.com.. What is…

In the world of marketing, two specific environments exist: business-to-business (B2B) and business-to-consumer (B2C). What are the two primary differences in these environments? Give an example of a company engaged in each environment and describe the primary product being marketed in each. What is the environment of the marketing simulation in which you are participating?

Discuss QVC’s shift in strategy. What competitive advantages can now be achieved? Visit qvc.com and connect to one or more social media links. What about QVC’s social media presence engages you the most as a potential customer?

  Instructions Select an article of a high-profile event that discusses how the failure of ethical leadership impacted the company. Select an article that discusses corporate culture and governance of the company or business organization. Use the  Unit II Template , and include the following information. Explain the corporate culture and/or governance of the company…

 How do we perform horizontal analysis? Why would we want to perform this tool of financial statement analysis? If you use a website to answer this question, please summarize your findings and share the hyperlink to the website reference. If you use the textbook, please include the page numbers. Example Answers:(Please dont copy paste the…

Michelle has asked you to send her a memo that explains the target market for MM’s new product. Because a global market is under consideration, she wants you and Elena to meet for an in-depth discussion of the different characteristics of your target market before sending her the information.  Elena meets you for coffee the…