Marketing Advertisg Assignment

ByPlatinum Essays

Find one successful and one unsuccessful outdoor advertising campaign. . You may find out on the street or search for them online.

Explain the reasoning behind your selections.

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Give information about; 

  • The intended audiences
  • Marketing objectives of the campaigns
  • Fundamental creative/design components of the campaigns
  • Positive and negative aspects. 
  • Are they integrated with other marketing communication channels? 
  • Were they able to give the intended effect? 
  • Were they able to reach the intended target market?
  • Why are they success/failure? 
  • What would you change in them?
  • Your personal evaluations of the advertising/marketing campaigns. 

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