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Marketing
Students will be working on the following elements of the marketing plan: Situation analysis, Macro-Level External Environment (i.e., Political & Legal, Sociocultural, Technological, Economic) Competitive Environment (i.e., Threats of new entrants, rivalry among existing firms, Threats of substitute products, bargaining power of buyers, Bargaining power of suppliers) Internal environment (i.e., Firm Structure, Firm Culture, Firm…
MGMT exercise 4
1. What is a referent power base and what actions has she taken that might undermine her building a referent power base? What could she have done differently? 2. What actions has she taken that might help her build a referent or expert power base? 3. Why do you think someone with an expert…
Marking plan project
This project is focused on a new product or service of your choice, ideally one that is sold or offered at retail, or one that you create for “future” market introduction. You will submit your idea to the instructor for approval by the appropriate deadline. You will then develop a comprehensive marketing plan over the…
d2
For your initial post: 2 PARAGRAPHS 1. Read the article, Introducing COBRAs: Exploring motivations for brand-related social media use. (Estimated time commitment: 1 hour) 2. Read A Marketer's Guide to Using User-Generated Content on Social Media, which contains a number of examples of brands using UGC on social media. (Estimated time commitment: 20 minutes) 3. Recognizing…
Revenue Generator
Answer two of the three discussion questions, listed below. 1. Identify an example of each of the following: odd-even pricing, prestige pricing, price bundling, and captive pricing. 2. Which pricing strategies have you noticed when you shop? 3. What new products have you purchased in the last two years that were priced using either a…
Influencers
Think about your last trip to the grocery store or any retail on-ground store. As you were walking up and down the aisles, what merchandising displays and brands positively drew your attention? Did you actually stop to look? Did it persuade you to buy? Include your rationale and thoughts through the process. Your journal entry…