Harsha Assign 5
Using Internet resources,
1. Find at least one Bayer product in each of the breakthrough, platform, and derivative categories (minimum a total of 3 products). You must place the products on the graph (attached PowerPoint) to receive credit for this assignment, and explain your choices and references. A breakthrough product must be within the past 5 years to qualify. Platform products enable the development of derivatives.
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2. How do you think the acquisition of Monsanto by Bayer changed the resource allocation strategy?
Review the optional article on this topic: Product Development Types
