GSM

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Part II – Grand Strategy Matrix

  • Follow guidelines provided in Chapter 6 of the David text to learn how to create a Grand Strategy Matrix. Specifically refer to Figure 6-13.
  • Use your Strategic-Planning Template to develop a Grand Strategy Matrix for your company.
  • Use the data you have compiled about your company throughout the course to assist you.
  • Specifically, rank the X axis from 1 (extremely weak competitive position) to 9 (extremely strong competitive position). Rank the Y axis from 1 (extremely slow market growth) to 9 (extremely rapid market growth).

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David, F. R., David, F. R., & David, M. E. (2020). Strategic management concepts and cases: A competitive advantage approach (17th ed.). New York, NY: Pearson Education. ISBN- 13: 9780135203699

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