final
est your Assumptions! Do a SWOT Analysis.
- This assignment must include:
- Realistic information based on research on the regions/countries in your supply chain. Identify their strengths and weaknesses relating to an uninterrupted, effective, and efficient supply chain.
- Realistic information based on research on the materials that will be used for your products. Are they:
- available,
- design quality,
- plentiful, and
- cost effective?
- The results of your realistic examination of your shipping lanes:
- What mode(s) will you use?
- Is/Are it/they reliable, cost-effective, and available?
- If inherent drawbacks exist, what are they?
- SWOT analysis for each channel (it is okay for you decide that a channel is too risky; this is the purpose of this exercise).
- Incorporation of social and environmental factors with monetary ones.:
- Cite your research.
- Use APA format and MS WORD.
- Your paper (content portion) must be a minimum of three pages.
Fresh Fruits Expand Your Business Plan
Global Supply Chain Management
(Man 4597)
Instructor Dr. Richard Sarabia
Rossana Nieves
Alexandra Torres
Haissa Valdes Fuentes
INTRO
The business of selling imported fruits in the country may at some point prove difficulty as it requires a lot of initial investment, for this reason, the management will need a sophisticated management plan to create the surety on the intended goals. That includes
Financial plan
Licensing and permits
Background checks
FINACIAL FORECAST
One of the most important goals of the business is to have a steady financial flow while profit maximization is the main objective.
The main strategy of the business is to reduce the money channel process so that the finances are handled by a selective few. This will encourage accountability and promote transparency in handling finances.
Management team
Financial programs
OPERATIONAL PLAN
The business management team will oversee the different duties to associated parties as this will promote the speed of work and avoid conflicts in the course of work.
The team will comprise sections that will also need managers to help run and monitor the rest of the employees thus division of labor and specialization will be very important to implement.
COMPETITORS
The main competitors of the business are already established fruit sellers such as Gebbers Farms and Borton and Sons, these two companies have had a good run in the market, thus, are serious competitors in the market.
Set competitive prices
Make competitive analysis
Provide great customer services
Change your business to stay ahead
CUSTOMERS AND MARKETING PLAN
Fruits are very important for the healthy living of an individual therefore it is forecast that most of the public will provide a market for the business.
– One of our first goals will be to establish a social media marketing plan.
– Utilize radio stations in advertising and television channels.
– Free gifts when customers buys goods.
,
FRESH FRUITS
Business Presentation
Our Company
Section Divider : CEO: Alexandra Torres, COO: Haisaa Valdes, and CMO and Sales Director: Rossana Nieves
Fresh Fruits is a Latina-Owned company founded in California, 2017. Fresh Fruits company provides wholesale distribution services under the highest quality and hygiene standards, and at the best market prices. Our team imports and supplies quality fruit to retail stores, industrial kitchen industries, restaurants, and hotels. We comply with the highest quality standards like ISO 22000, to benefit how we store our products, deliver our products, and most importantly serve our consumers.
Our Mission
“Through sustainability we give you three powerful fruits”
Our mission statement supports our consumers to lead with confidence when working with us. We are committed to put the environment and them first by having well-established objectives and being at the forefront to achieve the goals set without forgetting about quality and hygiene standards. Our goal is to provide an optimal and personalized service, with the solid foundations that have characterized our company since its inception: Commitment, Quality, and Service. Our commitment to society involves sustainable farming, women empowerment and build solid relationships with our suppliers.
Our Vision
Our vision is to achieve the loyalty of our clients through the distribution of our products. Provide excellent quality service, in order to guarantee continuous and sustained growth in the national market. Consolidate ourselves as a benchmark company in the sector with our own business model that stands out from the competition and competitive prices. To creating sustainable agriculture programs to help protect our environment.
Our Philosophy
To obtain the full satisfaction of each client, our initial purpose is to comprehensively define the specific needs of each one, and our commitment is to provide the best solution using products of the best quality and competitive prices.
Our Star Products
The three products that we specialize to satisfy our customer's needs are bananas, avocados, and oranges. The bananas are imported from Guatemala, Ecuador, and Costa Rica. The avocados are imported from Mexico and the local product are Oranges from Florida.
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Market Trend
Faced with a diverse, curious, comfortable and healthy consumer, the fruit category faces a great challenge, which is to adapt to the new demands of customers. Consumers are changing their purchasing habits, now they are more concerned about safety and traceability. in their food, that's why they demand safety. Additionally, they are oriented towards fresh products based on a low environmental impact, for example, a lower carbon footprint or adopting behaviors such as reducing waste and consuming plant-based foods. In addition to this, a strong tendency towards the consumption of foods that reinforce mental performance and the immune system.
FRESH FRUITS
Thank you
for your attention!
Alexandra Torres
Haisaa Valdes
Rossana Nieves
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Running Head: BUSINESS PLAN
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BUSINESS PLAN
Business Plan
Business Plan
The business of selling imported fruits in the country may at some point prove difficult as it requires a lot of initial investment, for this reason, the management will require a sophisticated management plan to create surety on the intended goals. The business must also have a good financial plan that will ensure every coin invested into the business is properly utilized and well accounted for. The business will require a huge amount of capital to start therefore a good plan must be put in place with considerations of all the business aspects such as licensing and acquiring other permits for the business. Since the business will deal majorly in imports it is important that a serious background check is done and market prices compared.
Financial forecast
One of the most important goals of the business is to have a steady financial flow while profit maximization is the main objective. The business, therefore, has a forecast of profit-making right from the beginning of the business and this can be achieved through various strategies. The main strategy of the business is to reduce the money channel process so that the finances are only handled by a few people. This will encourage accountability and promote transparency in handling finances. The management team will consist of a financial manager that will have a deeper insight into financial management. The chain will also include a sophisticated financial program such that all records are kept safely in computers, the most suitable method will be the use of personal capital. This is an accounting system that allows the user to keep track of all financial accounts in one platform, such as bank records, mortgage, and investment accounts (Ragnedda,2018).
Operational plan
The operations plan includes the details of the daily activities that are to be carried out and how they are to be conducted in the business. An operations plan is key as it determines the success of the business or any shortcomings that may be faced by the business. The business management will be charged with the mandate of allocating different duties to associated parties as this will promote the speed of work and avoid conflicts in the course of work. The team will comprise sections that will also need managers to help run and monitor the rest of the employees thus division of labor and specialization will be very important to implement (Tian,2021).
Competitors
The business must be well aware of the market status so that it may compete favorably thus guaranteeing survival in the market. The main competitors of the business are already established fruit sellers such as Gebbers Farms and Borton and Sons, these two companies have had a good run in the market, therefore, are serious competitors in the market.
Customers and Marketing plan
The business looks at serving a very wide market. Fruits are very important for the healthy living of an individual therefore it is forecast that the majority of the public will provide a market for the business. Other than these the business intends to supply fruits to hospitals in the country and schools as in these places’ fruits are always in very high demand. Fruits provide the body with vitamins that boost the immune system of the body and produce energy in the body thus keeping the body and person healthy and vigil (Pal et al 2021).
The business will use a simple marketing strategy to reduce costs while reaching the largest market possible. The business will utilize radio stations in advertisement and television channels occasionally. Also, the business will use gifts when a customer buys goods and offer packaging services. Finally, posters will also be used to advertise the business and products thus ensuring a wider market.
References
Ragnedda, M. (2018). Conceptualizing digital capital. Telematics and Informatics, 35(8), 2366-2375.
Tian, L. (2021). Division of Labor and Productivity Advantage of Cities: Theory and Evidence from Brazil.
Pal, M., & Molnár, J. (2021). Growing Importance of Fruits and Vegetables in Human Health.
