DM
The retail business is new to online so you will need to suggest, which channels (web / social media platforms/Apps) to use as part of your digital marketing plan. The business is small but growing and has a budget of £15,000 to invest in the digital market plan. You should give the business you are working for a name; this should not be an existing business.
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Complete the following tasks depending on your re-sit requirements
Once you have completed your individual report (if you are required to resit the group work element use your original individual report) you should produce a Digital marketing plan. The final design of the plan will incorporate ideas from each individual report.
Your presentation you should use PowerPoint not Prezi or any other form of presentation software. The presentation should be no longer than 15 slides, this includes the title slide, and any concluding slides.
The total maximum length of the presentation is 15 slides.
Your group presentation should include:
· Digital Marketing strategy for the team’s selected brand
· Segmentation and target Market
· Digital Media Plan
· Campaign Evaluation and Measurement
The PowerPoint presentation will be an individual submission
