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Refer to Chapter 8: Imagine that you’ve been appointed as the new chief marketing officer (CMO) for a rising automotive company (e.g., Tesla ). Your CEO has decided that your company will be the premier “relationship” company in your industry. What could that mean? (10 points) How will you execute your plans to be the…
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In weeks 2-7 of this course, we will examine one current issue each week. The first week involves brainstorming what those topics will be. And while brainstorming is, theoretically, supposed to be free form, the nature of the course requires that there be some constraints: The topics you propose should be current issues. In other words, they should…
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Examine how the product life cycle differs in health care organizations as compared to other industries. This includes an exploration of new product processes, market entry, risks associated with large investments of time and money, and the complexity of products that are purchased and consumed by customers. Also discuss the domains of analysis in the…