Case Discussion – Zappos

Assume that you are a marketing manager charged with developing and leading a market entry into a country with a large power distance index (PDI). What are three major concerns from a marketing viewpoint that you would need to address? Explain.

 Week 2 DiscussionThis is a required assignment worth 16 points (16-points/1000-points). Assignment must be submitted by the due date. No late assignments are allowed. Please discuss the following topics and provide substantive comments to at least two other posts. Select from the following list four (4) topics and discuss. Use only 50-words max per topic to…

 Discuss the differences between pretesting and post testing. What are the advantages of each? Are there disadvantages?  Why or why not? 

Deliverable Length:   400–600 words Theresa and Mike understand that building the culture they envision requires effective communication, collaboration, and participative problem solving. They envision creating an organization such that Joe and other employees will know exactly what to do when faced with choices that involve ethics. As the first step in embedding clear ethical processes in…

Deliverable Length:   750–1,000 words Part 2: You and Shawn are now ready to meet with John and AGC’s investor group. Shawn calls to check in with you about the executive report. You need to add one more section of information that will help ensure that AGC remains proactive and competitive in a quickly changing global…

Long-Term Orientation in the Benedictine Monastery of Admont Summarize the risks the company is exposed to. What strategies can the company use to mitigate these risks or turn them into opportunities?