Business Brief
- Read the case: Custom Molds, Inc. at the end of Chapter 2.
2-3 page business brief

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- Case Background: You work for an outside consultant hired by the company. The partners (Tom and Mason Miller) have asked you to provide an analysis of this problem and make a recommendation.
- What are the competitive priorities for Custom Molds’ processes and the changing nature of the industry?
- What alternatives might the Millers pursue?
- What are the key factors they should consider as they evaluate these alternatives?
- Create a Flowchart that represents the operations at Custom Mold, using the information from the case and the work you did above.
- Attach the following appendix to your paper:
- Appendix A: Flowchart that represents the operations at Custom Mold.