Brand Positioning
3. According to the assigned reading for the week, identify and explain the four essential components of a positioning statement.
4. Evaluate the positioning statements of Wal-Mart, Apple, Starbucks and Amazon (you can research the net to identify the exact positioning statements). Deconstruct each statement into the four essential components identified in Question 3. You can use bottled water examples (on pg 7 of the reading) to format your answer.
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