Article Review
Article review on: Ethics and Social Responsibility in Marketing Channels and Supply Chains: An Overview (attach is the pdf)
- Provide an overview of the authors’ primary thesis;
- identify and discuss at least five key issues raised by the book that are relevant to public relations and advertising ethics and social responsibility; and (Please divide the five key issues in sub titles)
- Explain at least five “lessons learned” from reading the book that could be applied to the effective and ethical practice of global strategic communications. (Please divide the five “lessons learned” in subtitles)
Minimum of 1,500 words.
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Course readings and article passages should be incorporated as appropriate. I will attach the course readings
