Perception In Consumer Behavior
Your task in this assignment is to recount an experience in which the perceptual cues contained in a promotional message drew your attention to a product or service that you would not otherwise have paid attention to. The message could be in any form (an advertisement, billboard, commercial, online promotion or even a personal interaction with a salesperson).
- Briefly describe the nature and content of the promotional message, and
- Relate the experience to a specific theory or principle discussed in Chapter 2 (Perception). Explain, with reference to theory, why you paid attention to a message that you would not otherwise have noticed or responded to.
300 words maximum
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